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‘Side By Side Together’ is a love song about friendship and the need for unity and kindness in a world that is progressively getting more fucked.

Phil McDonnell, vocals

‘Side By Side Together’ represents a confident evolution in Artificial Pleasure’s sonic approach. While it plays on their love of the greats of the Stax Records era, their rich textures of synths ensure that the track looks boldly towards the future rather than merely playing homage to the past. Topped by frontman Phil McDonnell’s charismatic vocal and complemented by vocal harmonies from JYLDA and bass/synths from Sam Mason (of Die Mason Die), it’s anthemic future-soul played with the vibrancy of road-hardy touring band.

The long nights, long drives, the hardships, the fun, the falls and high points of touring all bind us together in a way that goes beyond friendship and they are experiences that bond people for life, regardless of distance.” 

Phil McDonnell

McDonnell wrote the song in the back of the band’s tour van while driving through Europe at night. It was subsequently recorded with engineer Moritz Kerschbaumer (Foreign Poetry) in his studio in Hackney WickEast London.